Entrepreneurs and social media

Some entrepreneurs feel differently about social media than others, as can be expected. According to an article I read, some entrepreneurs feel like social media arose as a marketing platform too quickly, and that it now has a reputation for being a passing marketing interest.

An article on Hubspot states that ninety-two percent of marketers in 2014 claimed that social media marketing was important for their business, and eighty percent also indicated that their efforts have increased traffic to their websites. The same article goes on to say that more than eighty-four percent of participants found that improved traffic ensued with as little as six hours per week devoted to social media marketing, and out of those with at least one year of experience actively using social media, sixty-nine percent or more discovered that social platforms provided significant marketplace insight.

Personally, I think that social media is an outlet that has great potential for entrepreneurs. With the right amount of hype and exposure, massive amounts of attention can be brought to any cause. In my opinion, social media has great power when utilized correctly. That being said, when used incorrectly or when mistakes are made on social media sites they can be quite detrimental.